Two Roads to Market
One distributorship takes the scenic route; another, the super highway
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Ins and Outs of Print Procurement
It wasn’t a whiteboard, but the World Wide Web which served as a catalyst for InnerWorkings’ growth and future development.
InnerWorkings’ CEO Eric Belcher, explained the company’s proprietary software, PPM4 (Print Production Manager 4th version), is the backbone of the company. He pointed out that more than 95 percent of printing purchases in the United States are made by individuals who actually specialize in other verticals or spaces within their companies, and they frequently lack tools and data to be as efficient and effective as possible.
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Maggie Dewitt
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