Give ’Em Credit Where Credit is Due
Presentation folders are as valuable as the documents they hold
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Boysen and Lyngholm also reported that there are plenty of trends in the sector. No surprise, the shorter the runs the better.
"Companies are investing in shorter runs and changing up their artwork more frequently," Lyngholm said. "We're seeing people tailoring presentations to specific clients or tradeshows to help them stand out and be noticed. Higher end stocks, like the Esse Pearlized line from Neenah Paper, or simply upgrading to a thicker 100 lb. weight are gaining in popularity. The heavier weights provide a sturdier, longer lasting folder so you can really get the most out of it. It's also a good way to show you mean business without having customers think you're just throwing money away on a presentation piece."
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Melissa Busch
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