Give ’Em Credit Where Credit is Due
Presentation folders are as valuable as the documents they hold
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When thinking of the biggest challenges in creating a folder, Tardie said he sees two distinct steps to take. The first is trying to figure out what is the purpose and role of the folder in the big picture of that company's marketing campaign, and the next is figuring out the best approach.
"Obtaining that background information is often difficult for the manufacturer when a quote is requested, but having that knowledge would be very helpful in pointing the broker in the right direction to get the job and please the end-user. The intended goal will often provide clues as to its budget and quantity."
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Melissa Busch
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