Give ’Em Credit Where Credit is Due
Presentation folders are as valuable as the documents they hold
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Despite their significance, presentation folders do meet their challenges. The biggest challenge is selling them, Lyngholm declared.
"It's a high ticket invoice and we all know that budgets are still tight," she added. "We've found that if you can convey what a difference a complete, professional presentation can make to the customer when it's provided in a personalized folder or branded CD/DVD holder they're sold. Not only are they sold once, but a reorder is almost guaranteed. Since this is a hurdle, we provide tools to help our partners sell the way they want [whether it] be from their store or hitting the pavement."
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Melissa Busch
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