Give ’Em Credit Where Credit is Due
Presentation folders are as valuable as the documents they hold
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But, forget about soft-touch coatings. "Soft-touch coatings were pushed heavily in the last year or two, but it never really caught on," Lyngholm commented. "They were definitely a fad that we've seen peter out."
According to Tardie, gloss UV is on its way out.
"It ran its course and now I think people are realizing it might be cheaper than lamination, but for good reason," he noted. "It doesn't add any thickness or durability, it shows fingerprints on dark colors and costs more than gloss aqueous. The look of the high-gloss is great for masking poor print quality with the light reflection effect, but I think people are starting to reserve the gloss UV look for cheesy used car salesmen."
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Melissa Busch
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