Give ’Em Credit Where Credit is Due
For example, if a large hospital wants 10,000 folders to give to patients as they leave the hospital to hold a few sheets of discharge papers, they may just want something simple and inexpensive. It is mostly an informational folder that isn't really meant to be an advertising piece.
"That was an example of a simple challenge," Tardie commented. "It gets complicated when a folder is meant to impress a possible customer, something they will keep at their desk for a while, opening it periodically to examine a proposal inside and consider purchasing a product or service from that company represented by the folder and its contents at that point. Now, if budget was not a factor, nor a quick deadline, we could certainly produce a stunning piece nearly every time. But at times even high-end presentation folders have a budget and a deadline that confine options. Finding a solution that fulfills its purpose, on time and within budget, often means compromising something. One of the most important things to consider is making sure that the entire presentation is consistent with the company's branding and reflects well on the company's image."