Pressure Seal: Just the FAQ
Selling pressure seal forms and machines? Know what your clients are going to ask—and how to answer
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Sean Norris
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You have my attention. But you still need to account for the cost of the pressure seal forms, don't you?
Of course. But pressure seal forms are standalone mailers, while traditional envelope-inserted mail requires both the envelope and the form that is being sent within it. Pressure seal forms effectively eliminate one piece of paper for every mailer that is sent. In addition, because pressure sealers are able to process high volumes of mail more quickly than traditional inserters, the cost-savings in labor will likely offset the cost of the forms.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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