A Recipe for Success
Serve up a helping of
integrated products to
customers this year
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"In addition to cards and labels, we have successfully integrated decals, sticky notes, stencils, key tags and magnets into various types of documents," he mentioned. AmeriPrint plans to expand its product line in 2011 with the introduction of a line of blank integrated card and label stock.
USA/Docufinish, located in Plainfield, Ill., also is banking on integrated products. Having manufactured integrated card and label products since the early '90s, the company has developed a high level of expertise in this niche. Many of USA/Docufinish's proprietary films have been developed to perform at the ultimate level while maintaining a cost-effective price, noted Jason Lambert, vice president, sales and marketing.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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