A Recipe for Success
Serve up a helping of
integrated products to
customers this year
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"One of the numerous advantages associated with integrated labels and cards is there are millions of ways to utilize the product in a document," Lambert observed.
Gordon Klepec, vice president of sales and marketing for Portland, Oregon-based Wright Business Graphics, agreed. Some of the applications he has seen include temporary loyalty cards, membership cards, children's menus, shipping labels, coupons, calendar reminders and appointment reminder cards.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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