A Recipe for Success
Serve up a helping of
integrated products to
customers this year
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Despite their versatility, integrated products require the backing of a creative team to be effective. Marketers, in particular, can fare rather well with these products. Some even are using the crippled economy to their advantage.
"The economy is creating a huge amount of opportunity for business. Targeted marketing has become even more important than ever, replacing a lot of blast-based marketing. Adding value to direct mail campaigns, such as an integrated card or label, helps to increase the response rates for those target marketing efforts," Lambert commented. "Co-mingling technology such as 2D QR codes in combination with an integrated card or label is one of many hot new ways to take integrated products to the next level."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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