A Recipe for Success
Serve up a helping of
integrated products to
customers this year
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"Nike's challenge was to find someone that could print the label, so when removed you could read what was under it as well as creating variable messages. We produced these on our rotary presses," Klepec explained. "The neat thing about this project—other than solving the problem for the client—was they came back to us a couple of days later and needed 500 more, which we produced digitally. Our unique lineup of machines and personnel allowed us to meet the customer's needs for a single product utilizing multiple pieces of equipment all under one roof. The customer was extremely happy with the results."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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