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Baker admitted results are often so high that companies are not divulging results and rather choose to share information via seminars, conferences and webinars. To date, he said, formal survey results have not been published.
He added, "The response rates with TransPromo alone are five to 30 times [higher] than other methods, justifying the costs. In addition, the elimination of inserts, the use of lighter weight materials, etc. and e-delivery result in fewer mailed pieces making them a winning cost proposition for most organizations. "In reality, marketing messages and offers 'ride for free,'" Baker said.
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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