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The Bottom Line
There is a popular misconception about TransPromo: high costs. There are multiple costs for this marketing technique, but the key cost, Waganheim said, is "for being able to successfully mine the database containing each customer's purchase history in order to properly present them with cross sales opportunities on their invoices and statements and to be able to position the ad or notice on the existing transaction document."
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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