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"What it's really describing is a document with more than one purpose, a multifunction document that is specifically designed to use regular communications that the recipient is expecting, such as bills and statements and other transactional correspondence (the 'Trans' in TransPromo). Also, TransPromo is not limited to print. TransPromo communications can be delivered via e-mail or by a personalized Web page or PURL," he elaborated.
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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