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Waganheim agreed. "While having an in-house IT expert will certainly reduce implementation time and support issues, there are many knowledgeable database engineers who can help mailers design and implement a database mining project and help reformat existing transactional document designs to accept TransPromo messages."
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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