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Although still a fairly new technology, TransPromo has a lot of exciting things to offer the industry. If users take advantage of everything this technology has to offer, they will have an opportunity to increase their revenue base.
Waganheim concluded, "Those firms that choose not to evaluate such potential will have to continue to invest its traditional marketing dollars in the old school strategy of broad-based marketing instead of fully yielding revenue from its loyal customer base."
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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