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When it comes to TransPromo, successful marketers often look to their past. Art Waganheim, vice president of operations for Davie, Florida-based Paitec USA noted many TransPromo marketers find it advantageous to sell transactional recipients with personalized ads based on what they've previously purchased. "For example, if a plumbing wholesaler can pinpoint a customer whose invoice includes sprinkler parts but who has never purchased sprinkler pumps, that wholesaler can add a special sale coupon for pumps on that invoice," he said.
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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