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Baker asked, "How do companies measure the lost opportunity to have a personalized and meaningful dialogue with their new prospects and customers and what that conversation might bring in terms of new and repeat business as well as loyalty and retention?"
The additional need for an IT staff is another misconception about TransPromo. "The greater burden is really on the content providers as there is much more required in the way of marketing messages and other marketing 'assets.' In effect, you are running multiple campaigns simultaneously with every statement run. [Furthermore,] if the company is already producing transaction documents, most of the IT staff is already in place," he commented.
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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