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Baker compared response rates between TransPromo and the typical non-personalized direct mail campaign to demonstrate the value of TransPromo. Transaction documents and TransPromo come with a guarantee that the mailer will be opened and read. By adding personalized messages, companies just using TransPromo often see response rates as high as 20 percent. This number escalates when combined with multimedia or cross-channel communications, PURLs and e-mail.
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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