SOI Labels & Tags: Beating the Odds
The labels and tags industry manages to overcome
the impossible
By
Sean Norris
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of%20Rudy%20fame<%2Fa>)%20have%20in%20common%3F%20If%20you%20said,%20"neither%20is%20a%20very%20good%20football%20player,"%20you'd%20technically%20be%20correct,%20but%20that's%20not%20the%20answer%20we%20had%20in%20mind.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fthe-labels-tags-industry-manages-overcome-impossible-418783%2F" target="_blank" class="email" data-post-id="3156" type="icon_link">
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What do the labels and tags industry and Daniel E. "Rudy" Ruettiger (of Rudy fame) have in common? If you said, "neither is a very good football player," you'd technically be correct, but that's not the answer we had in mind. The right answer is that both exemplify the feel-good underdog story. Rudy triumphed over his unfavorable socioeconomic status and small stature (and lack of appreciable athletic talents) to play football for the University of Notre Dame. The labels and tags industry? All it did was overcome the biggest economic disaster since the Great Depression.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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