What's In Store for Online Print?
Edward L. Dignam: In the same way that FedEx overnight delivery changed everything, so has mobile technology. The normal pace of business is now 24/7 and on weekends, from home or office, and in my case from my boat whenever possible. You have to be everywhere, all the time, to compete. I wake up and check my email from my bedside iPad before coffee. The ASAP Printing website we built is very mobile-friendly, but we are designing new stuff in the background for better direct mobile access. It turns out that even though I'm on the Internet constantly, I rarely go out on the Web. I just use an app like Facebook, Skype, weather, YouTube, Pandora and so forth. A browser doesn't fit my needs as much anymore except to search for an app that I can interact more directly with.