What's In Store for Online Print?
Matthew Jay: Today's W2P client has become more critical and demanding, while W2P solutions allow for better integration and reporting capabilities. This ground-zero meshing of educated users and better solutions has allowed many businesses to pursue opportunities that take them where their customers are—online. While the W2P world will continue to blossom, whether or not this means your business will do the same depends on your ability to ask the important questions (Can this W2P solution talk back and forth to my management information system [MIS]? If so, what specific information is accessible and what will it take to build that conduit?), and to understand what the W2P solution does for your customer (in their opinion, not yours) and what amount of resources (marketing, operations, human capital) it will take to provide this solution.