What's In Store for Online Print?
Print+Promo: What do you see in the future of online printing moving forward?
Matthew Jay: There will be an opportunity for online printers to become more than just a place for print procurement. It'll extend beyond the "quality, turn time, price, variety, etc." that is commonly touted—all those things are already expected by people buying online. Online printers will become major areas of operation for their customers, possibly replacing entire workflows and MIS systems. I envision something like an Amazon.com, but for the communication industry and on steroids. These larger e-commerce hubs will allow a customer to manage cross-media marketing campaigns and customized reporting, perform all data cleansing and filtering, procure all product and service transactions, and offer back-end customer account management and plugins.