What's In Store for Online Print?
Daniel Gaugler: Product line expansion. Not only will you be a able to buy the basic products like business cards, postcards and brochures but the more complex products and documents. Software combined with customer service will make it easy to design and order unique marketing materials with custom finishing options. This combined with technology advancements in the printing industry will open up new cost-effective solutions for creating unique marketing materials on new substrates and finishing techniques to the broader market. [Also,] personalized marketing. Instead of taking the one-size-fits-all approach and sending the same marketing piece to everyone on your list, businesses will be able to create a unique piece for each individual. While the printing technology for this has existed for years, it's getting easier for businesses to collect data and to create the dynamic artwork.