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Osterloh believes e-commerce will simply be another alternative, just as faxed orders supplement mail and phone orders. "But we don't believe that in the immediate future enough orders will be taken away from the phone to make a big difference," he said.
Expanding a Valuable Resource
Putting Ennis' entire product line on the Web "will be very helpful from a marketing standpoint," Osterloh said. "Ennis has so many product lines that no matter how many direct mail pieces we send or how often we talk to distributors, we still hear, I didn't know you did that.'" Ennis hopes the addition of its online stores will help better illuminate its offerings.
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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