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Manufacturers must beware of jazzing up their sites with features distributors don't want, however. "You can do a lot of things to your Web site that people don't care about because it does them no good," Buck warned.
What distributors want from manufacturers' Web sites is clear, concise, accurate information they can use today, Buck said, and while that may be a challenge, it's also rewarding.
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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