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The supplier's multimedia division is also building a branded Web siteinitially offering marketing support, sales tips and training materialsto debut this quarter. Online ordering and order tracking will be developed for the site next year, Buck said.
Ward/Kraft will use the power of the Internet for customized one-to-one marketing efforts. "We don't want to be just the luck of the draw. Mind share is more important than market share. We want every single distributor, when he boots up the computer every morning, to go to Ward/Kraft's Web site and look for opportunities to sell today."
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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