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Getting to that point means not only adding more useful and requested features to the site, but more aggressively selling the site to distributors, Buck explained. "Mind share is not won, it's earned," he said. "I see the Web as a tremendous opportunity to offer support such as training pieces and marketing collateral so people will see Ward/Kraft as a resource."
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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