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Recognizing a similar problem, Buck began beefing up Ward/Kraft's Web site after he came on board last December. "It was a normal manufacturer site with contact information and a list of products," Buck explained. "We added more products, all of which now have hot buttons, and all of our sell sheets are downloadable."
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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