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"Having the ability to see the detail of the specs is a good timesaver for us and the distributor," Ainsworth said. "It also alleviates the need for next-day air charges for samples if a distributor needs the information right away."
So far, he said he's seen little demand for Web-based ordering. "Dealers are fine with e-mail orders and getting billed," Ainsworth said. The site, handled in-house, will eventually offer order tracking and possibly custom quotations and consumer orders credited to a local distributor in the future. "We'll continue to expand on it but who knows where it's going," Ainsworth commented.
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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