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"It is not an inexpensive feature to set up," Osterloh said, "but we don't believe that other manufacturers who are doing this are getting the number of end-user orders they need to warrant the cost." In addition, any order system directed at end-users has to be extremely easy to use and leave no detail to chance, with plenty of prompts for necessary information, he said. Despite these hurdles, Ennis is undergoing beta testing of such order systems and putting more resources into its new live e-commerce capabilities. In addition to online catalogs, Ennis plans to add software-compatible forms in the fourth quarter. Additional products lines will follow, said Osterloh.
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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