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Some manufacturers provide links to their distributors' Web sites, both emphasizing the supplier's trade-only status and potentially generating new leads.
Visitors to Elgin-Illinois-based Continental Datalabel's site enter their zip code to extract a list of distributors in their area and are prevented from dealing directly with the supplier, explained Marketing Director Tom Ainsworth.
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- Companies:
- Continental Datalabel
- Ennis
- Ward/Kraft
- People:
- Steve Osterloh
- Tom Ainsworth
- Places:
- Fort Scott, Kansas
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