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"An exciting future remains for women in print. As the industry changes, there are more opportunities to take your business to the next level with multi-channel marketing, unique selling and customer service skills and new and innovative products and services," according to Keegan.
She went on to say that she has honed her skills in digital marketing. "Transitioning from paper to digital marketing is exciting with many new facets to learn and understand in a changing digital world. It takes dedication to change-up product and promotional marketing plans and with good teams in place, a successful marketing plan can lead to a successful sales year," Keegan noted.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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