Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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"Data gathering and management is absolutely essential for successful cross-media direct marketing programs," said Sarah Mannone, director of account services for Trekk, Inc., a marketing agency based in Rockford, Ill. "The more data we have, the more we're able to segment that data, the more we're able to target audience members uniquely and relevantly—using messages, images and incentives that are compelling to them on an individual level."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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