Card Tricks
A guide to selling plastic and gift cards
By
Sean Norris
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Add-ons
Plastic cards offer a number of opportunities for add-ons. Selling a badge for a trade show? Offer a lanyard. Selling a gift card for an employee recognition program? Offer a greeting card. Once you know what the card will be used for, suggest bundling ideas accordingly. "Upsell with one question: 'How is that card going to be displayed or attached?' said Morsch. "You've now created the opportunity for additional sales of envelopes, gift card presenters, lanyards, etc."
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- People:
- Diane Morsch
- Places:
- Lima, N.Y.
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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