Card Tricks
Materials
You don't necessarily need a Ph.D. in polymer engineering to sell plastic cards, but knowing a bit about materials can be helpful. As Diane Morsch, director of sales and marketing for Bristol ID Technologies, Lima, N.Y., explained, not all plastic is created equal—what works for a gift card might not work for a trade show badge or gym loyalty card. "There are a variety of materials used for plastic cards, including PVC, styrene, polyester and Teslin," said Morsch. "Material choice can impact the overall durability of the card. However, it's typically the end-user application—how the card will be used—that drives the material choice. For example, PVC is the recommended material for a hotel key card, whereas Teslin would not work well in that application. On the flip side, Teslin is a great choice for custom shapes," she continued. "It's really the overall scope of the project that needs to be considered when deciding on the card material."
- People:
- Diane Morsch
- Places:
- Lima, N.Y.