Card Tricks
A guide to selling plastic and gift cards
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Samples
Ink takes to some materials differently than it does to others. If your buyer was previously using styrene cards, an unexpected switch to PVC could lead to trouble with decoration. To keep things consistent, ask for samples from suppliers when possible. "If you're working with a client that is already using a card, it's highly recommended that you get a sample of it and send it to your card supplier prior to producing the run," Morsch advised. "This saves a lot of hassle down the road with things like color matching and encoding specs."
0 Comments
View Comments
- People:
- Diane Morsch
- Places:
- Lima, N.Y.
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments