Card Tricks
A guide to selling plastic and gift cards
By
Sean Norris
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Where to sell
The market for gift cards is wide open. An increasing number of businesses—83 percent, according to a GiftCardPartners.com survey—use gift cards internally as employee rewards and incentives. And just about any business with something to sell, from retailers to grocery stores to restaurants, uses gift cards in some capacity. Add other plastic cards into the mix, and that market gets even wider. Morsch listed some of the biggest buyers, along with examples of how each one uses the cards:
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- People:
- Diane Morsch
- Places:
- Lima, N.Y.
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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