Card Tricks
A guide to selling plastic and gift cards
By
Sean Norris
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Morsch suggested combining different features to create the plastic card that best fits your clients' marketing goals. "There can be crossover between the two feature types," she said. "For instance, while metallic foil can be used to add security to a card, it can also make a logo or symbol really pop. These features really can help end-buyers accomplish their goals, be it cutting down on fraud or building an incredible brand."
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- People:
- Diane Morsch
- Places:
- Lima, N.Y.
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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