Card Tricks
A guide to selling plastic and gift cards
By
Sean Norris
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It also pays to look to your current clients for plastic card sales. "What I've seen the most of is missed opportunities," Morsch explained. "A distributor may be selling one plastic card to an end-buyer and be missing out on all the other plastic card products that buyer is purchasing. For example, hotel key cards are pretty self-explanatory. But hotels are buying more plastic card products than just the key cards. They use door/towel hang tags, do-not-disturb door locks, and tabletop tents, just to name a few," she said. "A savvy distributor can increase sales just by being aware of the opportunities within their client-base."
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- People:
- Diane Morsch
- Places:
- Lima, N.Y.
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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