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When asked about the disadvantages of W2P, Jay expressed some uncertainty. "I'm not sure there are many cons when it comes to W2P—it was developed out of necessity and out of a demand for something better with the way we deal with the transaction or procurement of print," he said. "I think as long as you are open and honest, and educate, then expectations of what W2P is to you are more readily defined, or perhaps, redefined."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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