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Similar to the GROWLL staff, other companies can use the sophisticated nature of the technology and workflow to create a dialog with potential and existing customers. First, it is important to understand what the term "web-to-print" means, since it carries different definitions depending on whom you ask.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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