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Second, it is up to salespeople and CSRs to market the capabilities of W2P to clients in language that can be easily understood and appreciated. Jay believes that, when used appropriately, the W2P platform has many benefits.
"W2P allows print buying and project management to exist inside a single console—a single touch point," he explained. "Users of W2P applications can consolidate their efforts to procure and manage print and its related services into a single access point that makes these transactions easy and profitable. As a result, this gives the W2P user the opportunity to concentrate more on growing their business and feeding the sales funnel."
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- Places:
- Greenville, South Carolina
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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