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Jay offered an example of how a client repositioned itself to find success with W2P.
A screen printer jumped into the W2P fray and added offset or digitally printed products to its portfolio after noticing a pattern of requests exceeding screen printing.
"GROWLL became an easy-to-use business resource for this screen printer that allowed it to enrich its existing client base while providing additional opportunities to appeal to new customers," Jay recalled. "As a result, this screen printer increased [its] revenues by 30 percent in its first year with GROWLL."
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- Places:
- Greenville, South Carolina
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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