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In terms of the future, not all printers will want to adopt this different line of thinking and way of conducting business. Nevertheless, many people have already jumped onboard, and Jay expects the number to grow as more advantages reveal themselves.
"I see web-to-print expanding into a web-to-whatever-you-want model. Print and the ability to easily procure it has value by itself. However, it is not the entire picture. Cross-media is hot and there are many benefits of providing a web-based solution for resellers (of print or anything else). So, I see a bright future and one that may perhaps see some reflection," he concluded.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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