Roll Out
The jumbo-sized
opportunity you can’t miss
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"One of the first things I'll do when we get in front of an end-user and we're in a jumbo roll opportunity is give them my name, my number, my cell number, my key vice presidents' numbers and their cell numbers," Simon mentioned. "I'll look the end-user in the eye and I'll say, 'Look, we want you to call us 24 hours a day for any reason.' We mean that—and trust me, they do. ... We find in our successful relationships that the distributor has become extremely accessible to the customer and the distributor has made us extremely accessible to the customer."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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