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Lynn M. Rogge, vice president, distributor sales for Austell, Georgia-based PRINTSouth, thinks in some ways major directs could have a price advantage. But, he stressed, companies can't sell on price alone if they hope to win repeat business.
"If price is the only way you can obtain an order today, you will probably lose it to someone with a lower price next time," Rogge mentioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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