mind your business: Digging Deep
The ins and outs of the strategic alliance development process
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Develop a clear agreement on what your goals are and make sure they are measurable. Have a formal mechanism for alliance members to identify the goals, milestones and turning points crucial to the success of the relationship. Devise an evaluation that will measure both implementation and performance. The partnering agreement should establish the terms and conditions under which partners will resolve questions of opportunity, accountability and risk. The final agreement should be reviewed and agreed upon by all parties involved or affected. Check with your national trade or professional association, they may have already developed a standard agreement for you.
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- Ed Rigsbee
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