mind your business: Digging Deep
The ins and outs of the strategic alliance development process
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Organize and Plan
After you've selected your potential alliance partner short list, establish mutual goals. You can agree to who gives and gets what, when, where and how. Mutual performance-measuring instruments can be developed. It is time for identifying, understanding and putting together the possibilities for an alliance. Internal and external personnel should be involved in developing not only your alliance structure, but also your road map.
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- Ed Rigsbee
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