mind your business: Digging Deep
To keep your strategic alliance alive and healthy, each partner must overlook some of the other's misgivings. At the same time, each must keep an open line of communication to minimize conflict.
Copyright 2010-2013 Ed Rigsbee
By Ed Rigsbee, CSP, CAE
This article was adapted from Ed Rigsbee's, "PartnerShift—How to Profit from the Partnering Trend." Ed Rigsbee, CSP, CAE, is the president of Rigsbee Research located in the Los Angeles metro area. Rigsbee has authored two additional books on alliance relationships: "Developing Strategic Alliances" and "The Art of Partnering." His articles are frequently published in business magazines worldwide. He travels internationally, sharing his insight on alliance relationships through his consulting and keynote presentations. When you need a speaker on partnering or alliance development, contact Rigsbee through www.rigsbee.com, email ed@rigsbee.com or call (805) 498-5720.
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